Below are TWO Nike “Leave Nothing” Commercials. Both really get your adrenaline rushing and are great pieces of work. Click into the entry to see the rest!
Leave Nothing Nike Commercial – FATE Director: David Fincher (Fight Club, Se7en, The Game etc.,) Song: Ecstasy of Gold
Follows the life journey of NFL players LaDainian Tomlinson and Troy Polamalu from the moment they were born running to the point where they meet on the football field. Fate.
Brilliant voting campaign aimed to push the public to go vote. This marketing campaign was created by Borders Perrin Norrander and Pollinate Media. They provide the files so people can print out posters as well as banners for the public to put on their blogs and websites. The tag line is “Don’t Vote. Things are fine just the way they are.” Just simple and brilliant.
See more examples below the jump!
Website to the creatives also available below the jump!
(for those not familiar with the blog term “jump” – it means click into the entry and you can see the rest of the article)
Message: Our Economy is in trouble. America’s stance in the world in diminishing. China’s economy is growing while our influence in the worldwide economy lessens. Execution: America, now.. made in China. Awesome
An oldie, but a goody. Good Example of a very well done commercial. Creative. Original. Clean. Captures the viewer as well as highlight a product advantage (everything just works/ reliability). Enhances the brand image by associating creativity and cool factor. This is also a video that easily goes viral because of it was unique and different compared to other commercials of it’s kind. Enjoy!
We need more of these type of commercials that are clean and doesn’t sell emotions or feelings.
Do you know what contextual advertising is? Advertising companies take websites and divide up their pages into themes. It does this by reading the content on the page and assigning a particular context. Then advertisers can then choose particular themes to target depending on their business needs. Advertisers can utilize banner ads or text ads in these slots.
Below is an example of a very cleverly made ad on a news article page. It really captures your attention. I am a huge fan of apple’s marketing.
Back in March, Google rejected a Google Adwords ad from the Christian Institute, a British group. It stated “UK Abortion laws: Key news and views on abrotion law from The Christian Institute.” This group put out this ad during a period where the House of Commons was considering a bill regarding abortion issues. Google rejected this ad stating that it contained “abortion and religion-related content”.
The lawyers of the Christian Institute immediately filed a lawsuit saying the company was discriminating on religious grounds. They said it violated the United Kingdom’s Equality Act of 2006, which prohibits religious discrimination in providing services. Their case was that Google was allowing secular groups to promote abortions and their practices but was not allowing other groups, or in this case religious groups, to advertise in that space.
One trend that is becoming more and more common practice in advertising is to appeal to the emotions rather than the features or functionalities of the product. Rather than talk about why you should buy some product and discuss some of the practical features, many ads go about painting a lifestyle that you would want to have and placing their product as part of that wonderful exciting lifestyle.
Take a look at some of the advertisements below and ask yourself, what are they selling? What did I learn about the product? Did I learn something ABOUT the product? How do I feel looking at the ad? There are so many examples out there but below are a few.
What is the True source of Bloodshed, Persecution & War?
Yesterday was Sept 11th. A date which needs no explanation as we remember the 3,000+ victims of the terrorist attack on the Twin Towers. It was a day where everyone stopped, stunned beyond belief. A day when everyone forgot about what busy work they had that day and started to dwell on what is more important in life. How could there be so much evil? What truly is important in life? What is the meaning of life? And so on.
I am still stunned by what happened. I remember waking up hearing over my roommates radio something about planes crashing into buildings. I thought I was dreaming. I couldn’t believe it, until I saw the images for myself. However throughout that time, we saw a nation come together, support one another and put our differences aside. I don’t remember the last time our nation was so united as one.
Yesterday a group called “Freedom from Religion Foundation” did just the opposite. As everyone took a moment to remember and mourn the many victims and the families they left behind, this group posted a huge full page propaganda in the New York Times blaming religion for this event. “One of the lessons of 9/11 is that there is no greater source of terrorism, strife, bloodshed, persecution, or war than religion.” It is upsetting that they would use this day to send such a dividing message. Is there some merit to what they claim? Perhaps, though I would argue it’s more to do with the brokenness of people than religion itself. It also doesn’t consider the fact that much of social progress and much good has been led by religious groups. But here is what they wrote “The history of Western civilization.. shows that most social and moral progress has been brought about by persons free from religion”.
As everyone has heard by now, it was later found that the cute little girl, Lin Miaoke, was lip syncing while the original girl, Yang Peiyi, was yanked from the program last minute told to sing from backstage because she wasn’t “flawless in image” according to the musical director of the olympics. The musical director said the reasons were for national interest and that the child on camera should be “flawless in image, internal feelings and expression. Lin Miaoke is excellent in these aspects”. “The reason why little Yang was not chosen to appear was because we wanted to project the right image, we were thinking about what was best for the nation,” said Chen Qigang. The interview appeared briefly on the Chinese news website Sina before it disappeared.
“What was best for the nation”. Do you believe what they did was best for the nation?
My first thought when I heard this news was thinking about what kind of message this sent to the two little girls involved as well as to the rest of the viewers. Yang Peiyi was basically told that if you aren’t pretty you can’t be on stage or in other words there is a limit to how far you can go if you don’t have the looks. Despite her incredible voice, it was her physical appearance that held her back. In an interview the General Music Designer slipped in saying she wasn’t attractive enough and had crooked teeth. This was indeed tragic as she is so young. What do you say to her when she asks why she isn’t being allowed to go stage but has to sing in a mic as another girl pretends to be singing?
A new 685 page report from the National Cancer Institute (NCI) backs the claim that smoking in movies influences children to smoke. The report is called “The role of the Media in Promoting and Reducing Tabacco Use”.
The NCI found that tabacco advertising and marketing is causally linked to increased tobacco use. It also states that smoking depicted in films and movies are causally related to smoking initiation among youth. There are very few movies out there where smoking isn’t shown as a normal part of life. Smoking is done so casually on TV and movie programs that it simply seems like something anyone would normally do. This is most likely old news for most people, but the rate in which smoking scenes are appearing in movies may catch you slightly off guard.
The 2008 Beijing Olympics was the most widely watched Olympics in history. It had all you could ask for. It had high drama, incredible feats, and one of the most beautiful opening and closing ceremony ever. I was completely in awe with the beautiful creativity in displaying all of China’s history and culture. Great job China.
However… coupled with such great display of the magnificence of Chinese culture, so was the display of some not so magnificent incidences. Lot of deception was carried out by the Olympic decision makers to put forth their best face. It’s a show, so much of it is understandable, but I strongly believe that actions the Chinese Communist Party (CCP) & the Olympic organizers carried out poorly contributed to its own culture and sent the wrong message to the very people they govern.
The list of what are being called “deceptions” or “lies” continues to grow. A wonderful little girl with a wonderful voice, Yang Peiyi, was yanked from the stage and told to sing backstage because the organizers wanted to have a more prettier girl, one “flawless in image” as mentioned by the music director, to be on stage. The new girl, Lin Miaoke, ended up lip syncing while the Yang Peiyi had to sing backstage during perhaps the biggest stage she would ever get a chance to participate in. CCP also claimed to have sold out the games but admitted later to hiring volunteers to fill up the empty seats. Organizers also showed fake digital fireworks making the firework display grander than it actually was to the rest of the world. Organizers also claimed and printed on their programs that the spectacular display of China’s ethnicity groups were actual people from those provinces while later saying that they were actually nearly all from the Han ethnic group that make up 90% of their population. CCP kept emphasizing harmony with its people while sanctioning away water and resources from the countryside farms to keep Beijing well stocked and pushing out migrant workers out of their cities. CCP praised the fact that the Olympic games were protest free while quietly jailing any dissenters and sending elderly protesters to work camps. Then there is the still unresolved matter of the Chinese Gymnastic team.
Clever play on words. Commercial by head & shoulders. Doesn’t really sell the product, neither did I remember what product this commercial was selling later on, but still – it’s good for the creative mind. Those who need to create can always appreciate the different styles.
As almost everyone would agree, media has a huge influence on our thought patterns and the way we perceive the world. With the presidential candidates starting to gain more press, the bias found in different networks and media groups starts to become more visible. The bias of the media is always influencing us daily, it just happens to be more noticed this time of year especially networks like CNN or ABC (left) versus networks like FOX (right). The way we make decisions about who we vote for to how we live our lives to what is right and wrong is built upon what we see and hear.
Back in September 2007, Gallup surveyed the American voters and found that 45% said the media is too liberal while 18% said the media is too conservative. I fall into the 45% category so there is my personal bias! The sad thing is most of it goes unnoticed because we get so used to it that our standards of what is liberal and conservative shifts over time.
One way of determining the bias of media is to look at the people who make up those companies and publishes the material and their contributions to the political parties. The following are total 2008 PAC contribution figures and where the majority of that contribution went. I’ve noted the more well known companies. [Facts provided by opensecrets.org].
Books, Magazines & Paper – $12 Million [78% to Democrats]
Motion Picture Industry – $8.9 Million [89% to Democrats]
Cable & Satellite TV – $6.3 Million [63% to Democrats]
Music Recording Industry – $3 Million [79% to Democrats]
Television Production / Distribution – $2.3 Million [86% to Democrats]