It’s that time of the year again. Superbowl! Though most people don’t care too much about who wins the big game, everyone wants a reason to get together and enjoy some good food and good company.
Another tradition of the Superbowl is the million dollar TV commercials in between the coverage. Advertisers spend several million dollars and pour hundreds of man hours try to capitalize on the large Superbowl viewer base. Due to the expensive nature of these TV Commercials, these TV advertisements get critiqued and scrutinized on how creative and effective each spot is. Hundreds of articles and top ten lists discuss how good or bad each Superbowl TV Commercial was. Hundreds of sites will take polls and stream every Superbowl TV ad to be viewed again and again long after the game is done. But what about the cleanliness of the ad? How about ethics?
The following videos are service ads shown on TV or other mediums in order to send a social message. Each of these TV spot videos are done in slow motion to enhance the message. The first video has to do with fire arms. The second video has to do with slowing down driver speeds in residential areas and the last is promoting the use of seat belts. Each of these videos use some powerful imagery to shake people into thinking about these issues.
Bullet Slow Motion Video
Disclaimer: I am going to spoil a bit of the punchline but I need to get this disclaimer out. Those who are faint in heart, there is a portion here where the ad leads you into thinking something is going to happen, but it doesn’t. Just know this is a CLEAN video.
(Lesson of the Day: “Faint in Heart” is correct. “Feint in Heart” is not. Feint means to trick or deceive. So the ad “feinted” or did a feint… but it’s not for the “Faint in Heart”.)
Can you believe the picture above is made with small tiny tea candles? Amazing.
A company called Electrabel, a Belgium based energy company created this TV spot to wish a Happy New Year to their customers. The light show effects are done using small tea candles transforming an underground car park the attic area of one of the production company’s (CZAR) office locations, into a night sky full of cityscapes, fireworks, stars and other beautiful images.
This video was done in Famous, Brussels by creative director Christophe Ghewy, art director Nicholas France, agency producer Lander Engels, copywriter Oliver Roland and shot by Director Raf Wathion with producer Fred Vranchken and executive producer Ruben Goots.
The video utilizes 288,000 Candles and 1,600 Photos.
See the Videos below!
The Bible is one of the oldest and best selling books in human history. What people may not know is that it is a book full of historically reliable and verified information utilized by archaeologist and historians around the world. But of course the Bible is most well known for being the the Word of Christianity, full of past events that covers everything from man’s purpose, the state of humanity, God’s interaction with men, and the gospels covering the life of Jesus.
However the Bible is quite a big book, and those who are not familiar with it may feel it is too daunting to try to read through it all. “Bible Illuminated: The Book” is the latest attempt to bring the Bible into a more contemporary and modern build.
Apple’s newest ad for their ipod games was a little different, in a good way. Their agency, TBWA/Media Arts Lab, created an ad on Yahoo where the actions of the Iphone impacts all the different elements on the Yahoo page.
What happens when you take the a great TV Commercial idea and add athletes? A wonderful TV Commercial with, you guessed it, athletes. Companies take great care to only use the most clean cut of athletes to promote their brand.
Mastercard “Priceless” Commercial: Peyton Manning
Below is one such example of using Peyton Manning, the quarterback of the Indianapolis Colts, in one of the most creative campaigns in TV history – the priceless Mastercard series. Following that is two very well made TV series by the NBA.
Nokia’s Recent Bruce Lee Ping Pong Viral Commercial has been making the internet rounds. I would have to assume this is a TV Commercial being shown in China? It’s one of the top viral videos online and it is not surprising. Take a look as “Bruce Lee” as he plays Ping Pong with a pair of nun chucks. Throughout the video you have no clue what the commercial is for, but it ends with a note referring to the phone. How effective is it? I am not certain at this point, but cleaver enough to draw enough eyeballs and have it shared throughout the net.
This advertisement was shot using 300 Gigashot Cameras, the highest number of moving image cameras ever used to film a sequence. Utilizing full looping action in 360 degrees view, this involved 20 Terabyte (that is 20,000 GB) of data which took 4 weeks of 24 hours a day video processing time. New editing software was built just to carry this out. The Cost? Word is going around that it costs nearly $4.7 million dollars. The music is originally by Crystal Castles called “Air War” but remixed by Advert Shock Remixes (NKNB).
Producer: “We Know Why You Fly”
The ad shadows a film producer who’s working with an eccentric director on a film about Parisian squirrels that ride scooters. The director constantly changes locations, which leaves the producer with limited rest time except for international flights in American’s Business Class
By now most of the public has seen at least one of the many creative Mac vs PC commercials. If you are like me I find them hilarious and very memorable. Already thousands of spoofs have been generated using a similar type of message delivery. The Mac vs PC campaign is so unique and memorable it will most likely go down in history as one of the best.
Microsoft however was not amused. After Vista failed to meet expectations and criticized across the board, Steve Ballmer, the CEO of Microsoft blamed the commercials for the poor view of Vista. Microsoft than launched a $300 million dollar ad campaign to fight back.
I find this “battle” quite amusing because the type of ads that are produced are only further affirming the image the public has of each company. Microsoft as the out of touch, big bad company that throws money to get what it wants. Apple as the hip young company who are well in tune with what consumers want and one of the best at marketing it’s products. I’ve summarized their campaigns embedded the relevant videos below. Definitely check out the Apple ones.
Below are TWO Nike “Leave Nothing” Commercials. Both really get your adrenaline rushing and are great pieces of work. Click into the entry to see the rest!
Leave Nothing Nike Commercial – FATE Director: David Fincher (Fight Club, Se7en, The Game etc.,) Song: Ecstasy of Gold
Follows the life journey of NFL players LaDainian Tomlinson and Troy Polamalu from the moment they were born running to the point where they meet on the football field. Fate.
Brilliant voting campaign aimed to push the public to go vote. This marketing campaign was created by Borders Perrin Norrander and Pollinate Media. They provide the files so people can print out posters as well as banners for the public to put on their blogs and websites. The tag line is “Don’t Vote. Things are fine just the way they are.” Just simple and brilliant.
See more examples below the jump!
Website to the creatives also available below the jump!
(for those not familiar with the blog term “jump” – it means click into the entry and you can see the rest of the article)
Message: Our Economy is in trouble. America’s stance in the world in diminishing. China’s economy is growing while our influence in the worldwide economy lessens. Execution: America, now.. made in China. Awesome