By now most of the public has seen at least one of the many creative Mac vs PC commercials. If you are like me I find them hilarious and very memorable. Already thousands of spoofs have been generated using a similar type of message delivery. The Mac vs PC campaign is so unique and memorable it will most likely go down in history as one of the best.

Microsoft however was not amused. After Vista failed to meet expectations and criticized across the board, Steve Ballmer, the CEO of Microsoft blamed the commercials for the poor view of Vista. Microsoft than launched a $300 million dollar ad campaign to fight back.

I find this “battle” quite amusing because the type of ads that are produced are only further affirming the image the public has of each company. Microsoft as the out of touch, big bad company that throws money to get what it wants. Apple as the hip young company who are well in tune with what consumers want and one of the best at marketing it’s products. I’ve summarized their campaigns embedded the relevant videos below. Definitely check out the Apple ones.