Creativity: Nokia N96 – Bruce Lee Ping Pong Nun Chuck Commercial

Nokia’s Recent Bruce Lee Ping Pong Viral Commercial has been making the internet rounds. I would have to assume this is a TV Commercial being shown in China? It’s one of the top viral videos online and it is not surprising. Take a look as “Bruce Lee” as he plays Ping Pong with a pair of nun chucks. Throughout the video you have no clue what the commercial is for, but it ends with a note referring to the phone. How effective is it? I am not certain at this point, but cleaver enough to draw enough eyeballs and have it shared throughout the net.

Two videos are posted. See Below!

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Clean Cut Media: November Media Recap

Another Month in Clean Cut Media. Another record in terms of traffic. As always I want everyone to share in this communities growth! I appreciate all the old contributing members as well as the new. Please keep returning here, posting comments and promoting discussion. Even the smallest of comments are greatly appreciated.

Record Month
November just like October was a record month in terms of pageviews at about 1750 pageviews. That is about an 80% growth from October and 150% more then September. “Influence of TV SNL Satire on Political Identity – Sarah Palin 2008″ continues to draw the most traffic while new November Posts “Movie Review: High School Musical 3 – The Message”, “Creativity: Toshiba Timesculpture Advertisement Video”, and “Movie Review: Twilight, Love Conquers All?” rose up the charts following not too far behind.

The hope is that old posts continue to attract visitors while new posts dominate the new traffic. So far so good.

Searching for Clean Cut Media in Nov
As someone who works in the online marketing fields, these numbers are fun to follow. Hope you find it interesting too. How do people find Clean Cut Media anyway?

Searches: 65%
Referrering Websites: 20%
Direct (typing the URL): 15%

81% of visitors were brand new visitors! Awesome.

Example Top Searches
“media influence”
“media influence statistics”
“influence of media on culture”
“media influence on children”
“influence of the media on children”
“media vs movie influence”
“why is the media influence so powerful”
“online video teen culture media”
“don’t vote campaign”

It is my hope to continue to draw people who type in such important topics.

November Media Post Recap
Nov 1: Clean Cut Media: October Recap – Watch us Grow
Nov 4: 5.3 Billion Spend on Federal Political Candidiates
Nov 7: Movie Review: High School Musical 3 – The Message
** Most Pageviews
Nov 11: Powerful Impact of Media on Children
Nov 17: Creativity: Toshiba Timesculpture Advertisement Video
Nov 21: Black Hole Short Film – Underestimating the Subtle Power of Desire
Nov 23: Teen Kills Self on Justin.tv with 185 Witnesses
Nov 29: Movie Review: Twilight, Love Conquers All?

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Movie Review: Twilight, Love Conquers All?

Twilight Movie 2008
Twilight Movie 2008

Movie: Twilight
Featuring: Kristen Stewart, Robert Pattinson, Taylor Lautner, Billy Burke
Director: Catherine Hardwicke

“When you can live forever, what do you live for”

How about the opposite? When you know your life is finite, is anything worth living for?

The movie Twilight is another film aimed at a young audience. In it’s opening weekend it made $70.6 million making it the fourth highest opening film this year. According to exit polls, 55% of the audience were under 25 years old and 75% of the audience was female.

Twilight is a movie adaptation of a very popular book series mostly read by young female teenagers. It is a love story about a male vampire and a normal girl.

On the surface this is a love story between a vampire and a high school girl that seems to carry a pro-abstinence message and so many parents are focusing on this portion claiming that it’s a great story with a good message. However there are many other themes that are often going unnoticed.

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Are you Unhappy? Stop Watching TV! Go Socialize

A study came out of the University of Maryland that concludes that watching television contributes to viewers’ happiness in the short term, but has negative affects in the long run. In other words they found that those who say they are unhappy on average watch more TV while those who are happy spend more time socializing with others and reading. This study analyzes 30 years of national data through a series of attitude surveys.

“TV doesn’t really seem to satisfy people over the long haul the way that social involvement or reading a newspaper does,” says University of Maryland sociologist John P. Robinson, the study co-author and a pioneer in time-use studies. “It’s more passive and may provide escape – especially when the news is as depressing as the economy itself. The data suggest to us that the TV habit may offer short-run pleasure at the expense of long-term malaise.”

In the study, Robinson and fellow sociologist Steven Martin, analyzed two sets of data collected over 30 years from 30,000 adults.

Short Term Gratification, Long Term Harm
They found that people who described themselves as happy were more socially active, attended more religious services, voted more and read more newspapers. By contrast, unhappy people watched significantly more television in their spare time.

The data showed that in the long term it has an adverse affect on happiness. More TV simply meant less time to socialize, make friends, and engage in social activity. The unhappy group were more likely to think they had too much extra time. 51 percent thought they had too much time verses only 19 percent of those who said they were happy.

Living in the Moment
The most fascinating aspect of this study is that “in the moment”, subjects thought highly of watching TV as an activity despite the data clearly showing that the more they watched the more likely they would be unhappy. The respondents wrote time-diaries about their daily activities. This data seems to paint a different picture as in the given moment the respondents rated TV viewing as a something they enjoy and a good daily activity. “What viewers seem to be saying is that ‘While TV in general is a waste of time and not particularly enjoyable, the shows I saw tonight were pretty good,’ ” Robinson says. The data also suggested that part of the reason was because TV viewing was “easy”. It is immediate gratification with a touch of a button. No need to dress up, find a place to go, find people, plan out the day, do any work or expend energy or money. It is no wonder Americans spend more than half their free time watching TV.

TV Viewing like Addiction?
Martin described the TV viewing like an addiction. “Addictive activities produce momentary pleasure but long-term misery and regret,” he says. “People most vulnerable to addiction tend to be socially or personally disadvantaged. For this kind of person, TV can become a kind of opiate in a way. It’s habitual, and tuning in can be an easy way of tuning out.”

What are your thoughts? Comment Below!

Other Related Posts:
Powerful Impact of Media on Children
Study Links Pregnancy with Watching Sexy TV Shows
Influence of TV SNL Satire on Political Identity – Sarah Palin 2008
Just Inappropriate for Kids or Just Inappropriate

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Teen Kills Self on Justin.tv with 185 Witnesses

A teen from Florida, committed suicide on Wednesday while broadcasting himself live on a video site called Justin.tv. Justin.tv is an open network of thousands of live streaming channels. 185 people were viewing the feed. From reports, he was egged on by fellow forum users on a bodybuilding website. Biggs ended up overdosing on pills live. He seemed to be breathing and alive for hours but soon some watchers became worried and contacted the police. The police broke into the complex and took him to the hospital.

Much of the videos of the actual event, pictures, suicide note and forum posts have been taken down, though much of it remains all over the web. For the sake of privacy and respect none of the content or the links will be posted on this blog. We will also withhold from using the teen’s name.

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Black Hole Short Film – Underestimating the Subtle Power of Desire

As always, Clean Cut Media is always looking to bring the latest news, reviews and insightful articles in media influence on our culture. Clean Cut Media will also periodically post excellent pieces of advertising, well made videos and overall creative pieces of work. Considering so much of advertising these days resort to cheap emotional grabs, vulgar non-relevant references to sex, as well as send subtle messages that is detrimental to the way we view the world, the only true requirement to show on this site is that it is Clean Cut, thus the name! However we may post non-clean pieces of art for review and discussion. If you find any pieces of work worthy to share or review please comment! We’ll contact you directly and if you wish you can contribute your insight for the entry.

Below is an excellent short film. Short films require immense creativity and planning because an entire story must be condensed into 3-5 minutes. This piece is well done. Quick Commentary follows.

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Creativity: Toshiba Timesculpture Advertisement Video

This advertisement was shot using 300 Gigashot Cameras, the highest number of moving image cameras ever used to film a sequence. Utilizing full looping action in 360 degrees view, this involved 20 Terabyte (that is 20,000 GB) of data which took 4 weeks of 24 hours a day video processing time. New editing software was built just to carry this out. The Cost? Word is going around that it costs nearly $4.7 million dollars. The music is originally by Crystal Castles called “Air War” but remixed by Advert Shock Remixes (NKNB).

Toshiba Timesculpture Advertisement

So how did they make it? See below!

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Powerful Impact of Media on Children

Impact of Media on Children

Every single day millions of children are constantly bombarded by media. Television, Internet, Movies, Video Games, Music, Videos are some of the many forms of media that continues to feed particular messages and ideas into our children and ultimately into our culture.

Dr. Douglas A. Gentile, a developmental psychologist and assistant professor in Iowa State University’s Department of Psychology, offered an explanation.

With the 21st century offering a greater number of media than any other period in history, younger generations can view or listen to almost any sort of content at the touch of a button.
“I think that alone makes the fair question, ‘Might it have a different effect than we’ve ever seen before in human history?'” Gentile said.

Gentile would go on to discuss how our concepts of normal behavior, our values, sense what is acceptable and unacceptable develops from our “spheres of influence”. First from Family, then community and the rest of society.

Influence of Media via Culture and Family

“The media influence us not just one-on-one when we watch them. They also influence us by influencing our families. They also influence us by influencing our communities. That’s one of the reasons it’s hard to tell if you’ve ever been affected because it’s not just a simple one-to-one relationship. You’re being influenced in multiple directions all at the same time,” Gentile said.

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Study Links Pregnancy with Watching Sexy TV Shows

New research found in the November Issue of Pediatrics, suggest that pregnancy rates are far higher in teens who watch a lot of “sexy” TV shows that involve sexual behavior and dialogue. Teens who watched such shows were twice as likely to become pregnant over the next three years.

This research focused on shows that highlight “positive aspects” of sexual behavior without properly showing the risks involved. Such shows can lead teens to have unprotected sex. This study follows previous research from the same group that have already found that watching a lot of sex on TV can influence teens to have sex at earlier ages.

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Movie Review: High School Musical 3 – The Message

High School Musical 3 has been gaining a lot of attention especially with the youth. The series has been known to be clean, fun and safe to take the family. As a full disclosure, I have never seen a single ones of these movies. However as someone spends a great deal of time mentoring youth, I wanted to take the time to at least read about it. Though it’s rated G, you really don’t know these days. I’ve walked into movies that are pg-13 with very questionable content. Also what I find even more dangerous are the underlying messages of what is right and wrong, what is the norm, a way of thinking… these subtle things have much more of a lasting impact in the way we view our lives and the world.

What you will find in this post has nothing to do with how good the story is or how well the movie was made, just excerpts talking about the messages conveyed in the film. Note these are excerpts from articles or comments I’ve read so it doesn’t mean I necessarily agree with it! I tried not to leave in spoilers, but no promises.

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5.3 Billion Spend on Federal Political Candidiates

Today was election day! Hope everyone has gone out to vote! Not just for the presidential candidates but for all the propositions and local positions.

To be honest I don’t like writing about politics, but in the spirit of voting day here is another!

Media Spend by Candidates Breaks Reocrds
So as everyone knows a candidate’s spend on media will have a direct influence on how we view the candidates and ultimately who we vote for. So how much has been spent on this election?

The country will have spent $5.3 billion on federal political candidates. 27% higher than 2004. The presidential race? $1.5 billion by mid-October, on track to be closer to $2.4 billion by the end according to Center for Responsive Politics.

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Clean Cut Media: October Recap – Watch us Grow

At the beginning of every month, I’ll be posting links to all the articles from the previous month in case you’d miss them. I really appreciate everyone who are following this blog and want to keep everyone in the loop as this blog gains traction. I really encourage everyone to engage the community by commenting on the posts and stating your opinions!

Record Month
October was a record month in terms of pageviews at about 1000 pageviews. That is nearly a 39% growth in views since September. The entry on “Influence of TV SNL Satire on Political Identity – Sarah Palin 2008” had the most pageviews followed by an older entry on Latest 3D Holographic News posted back in Sept 30.

How do people find clean cut media anyway?
Many of you may think that the only people who view this blog are people I know personally especially as this blog is really young, however this isn’t the case. The majority of the traffic to clean cut media comes from search engines (56% of all traffic).

Searches: 56%
Referrering Websites: 30%
Direct (typing the URL): 14%

Example Searches
“influence of media on culture”
“how media impacts our life”
“movies inappropriate on children”
“don’t vote campaign”
“influence of media teens”

Very happy to see the blog pick up traction on finding viewers searching on such important topics.

October Post Recap
Oct 2: Surveillance of Skype Messages in China
Oct 8: Creativity – Classic Honda TV Commercial
Oct 9: Surveillance of Skype Messages in China Part II
Oct 13: Don’t Vote Print Campaign
Oct 16
: Creativity: Leave Nothing Nike Commercial
Oct 19: Influence of TV SNL Satire on Political Identity – Sarah Palin 2008
** Most Pageviews
Oct 22: Apple vs. Microsoft. Mac vs PC Marketing
** Most Comment Activity
Oct 25: Social Network – Facebook – Friends Forever
Oct 28: Creativity – American Airlines & Holiday Inn TV Commercial Spots
Oct 30: Are Election Media Polls Trustworthy?

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As mentioned above please engage the community and comment when you have something to say!

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