As always, Clean Cut Media is always looking to bring the latest news, reviews and insightful articles in media influence on our culture. Clean Cut Media will also periodically post excellent pieces of advertising, well made videos and overall creative pieces of work. Considering so much of advertising these days resort to cheap emotional grabs, vulgar non-relevant references to sex, as well as send subtle messages that is detrimental to the way we view the world, the only true requirement to show on this site is that it is Clean Cut, thus the name! However we may post non-clean pieces of art for review and discussion. If you find any pieces of work worthy to share or review please comment! We’ll contact you directly and if you wish you can contribute your insight for the entry.
Below is an excellent short film. Short films require immense creativity and planning because an entire story must be condensed into 3-5 minutes. This piece is well done. Quick Commentary follows.
This advertisement was shot using 300 Gigashot Cameras, the highest number of moving image cameras ever used to film a sequence. Utilizing full looping action in 360 degrees view, this involved 20 Terabyte (that is 20,000 GB) of data which took 4 weeks of 24 hours a day video processing time. New editing software was built just to carry this out. The Cost? Word is going around that it costs nearly $4.7 million dollars. The music is originally by Crystal Castles called “Air War” but remixed by Advert Shock Remixes (NKNB).
Ok so this isn’t the “Latest” in 3D technology, but they are fascinating videos none the less and probably new to most people. For those of you visiting here for the first time, I like to occasionally post entries highlighting creativity in media, advertising and art/design. So if your interested in some of the advances going on in the 3D world. Check out the videos below.
Very clever typography used at the Eureka Tower Carpark. Distorted letters were painted on the walls so that as you drive by, what seems to be just colorful lines spells out signs such as UP and Down. When in the right position, the letters seem to pop out of the walls. This project won several design awards. Click the link at the bottom to see more pictures!
Clever play on words. Commercial by head & shoulders. Doesn’t really sell the product, neither did I remember what product this commercial was selling later on, but still – it’s good for the creative mind. Those who need to create can always appreciate the different styles.