New Social Media Revolution 2013 Video

Social Media Revolution 2013 Video

A refresh of Socialnomic’s Social Media Revolution video is out. The numbers are staggering and continue grow in a phenomenal pace. Whether this incredible social media growth good for our world or bad is hard to tell. Last time we left off Social Media was consuming 1 out of every 6 minutes… now?

  • Over 1 billion users on Facebook – making it the 3rd largest in the world. China, India, Facebook than the US.
  • Over 50% of the world’s population is under 30-years-old
  • Each day 20% of Google searches have never been searched before
  • In 10 years over 40% of the Fortune 500 will no longer be here
  • Social Media is the #1 activity on the Web, though still not allowed in China.
  • 1 in 5 couples meet online; 3 in 5 gay couples meet online
  • 1 in 5 divorces are blamed on Facebook
  • Ford Explorer launch on Facebook generated more traffic than a Super Bowl Ad
  • Generation Y & Z consider email passe: Some universities have stopped distributing email accounts due to use of social media
  • Kindergarden is learning on iPads
  • 69 percent of parents said they are currently “friends” with their children on a social media site
  • 92% of children under the age of 2 have a Digital Shadow (online presence/video/profile)
  • Every second 2 new members join Linkedin
  • That’s is like the entire enrollment number of the Ivy League School joining every day.
  • Social Gamers will purchase 6 billion in virtual goods by 2013. Compare to movie goers who only by 2.5 billion in real goods
  • YouTube is the 2nd largest search engine in the world (After Google)
  • Every minute 72 hours of video is uploaded to YouTube
  • If Wikipedia were made into a book it would be 2.25 million pages long
  • 97% of Pinterest Facebook Fans are Women
  • 53% of people on Twitter recommend products in their Tweets
  • 90% of people trust online recommendations from people they know
  • Only 14% trust traditional TV advertisements
  • New Yorkers received tweets about an east coast earthquake 30 seconds before they felt it
  • 93% of marketers use social media for business
  • Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of Germany, Turkey, South Africa, Canada, Argentina, United Kingdom, Egypt

 

  • Social Media Icons Facebook Twitter YouTube“We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman
  • “We will non longer search for products and services, they will find us via social media.” – Erik Qualman
  • “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – Erik Qualman
  • “The ROI of social media is that your business will still exist in 5 years.” – Erik Qualman

Social Media Revolution 2013 Thoughts

  • Which statistic do you find most surprising?
  • Most interesting?

Previous Social Media Revolution Posts:

Social Media Revolution Video 2009
Social Media Revolution Video 2010

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Should Children be Allowed on Facebook?

Child Laptop Internet Facebook

Children Allowed to Open Facebook Accounts?

News is spreading.

Facebook is considering allowing children under the age of 13 to have accounts on Facebook.

The question would had to have come sooner or later as means for continual Facebook growth. Previously anyone under the age of 13 were not allowed to have accounts, though a Consumer Report study estimated that out of 20 million minors on Facebook, 7.5 million of these children were younger than 13. Among these users, 5 million were 10 years or younger and were not being supervised by their parents. Age restrictions have always been difficult on the internet.

This is not a simple matter of whether to let kids have access or not. Keep in mind, part of the reasoning in keeping young children on Facebook is the incredible dangers that it poses.

There are the obvious factors most people would know, such as the presence of sexual predators, and creepy people talking to kids. Also one million kids were harassed, threatened, or cyberbullied on the past in the last year (Consumer Reports). There has been numerous studies on how the internet and social media cause anti-social behaviors in hyper-connected children. We here at Clean Cut Media even posted an infographic about how the internet is ruining your brain! But even more than these obvious issues, there are many other dangers not as well known. For example:

Dangers of Children on Facebook You May Not Know

Photo Accessibility: Photos posted on Facebook or the internet in general can easily spread very quickly. As they say once it’s on the internet, it’s there forever, even if you delete them. Even if you were careful, it can easily be grabbed by someone and posted elsewhere. There are many instances were lives were ruined because of some poor Facebook photo going viral. This is not only for photos you upload, but photos your friends may upload or you upload of your friends. Many lives are ruined because of one photo uploaded by someone who didn’t think through the consequences.

Abuse of Knowledge: Another example many do not consider is how sites like Facebook are used for theft and burglary. Did you just say you and your family are going on a awesome 3 month vacation to Europe? You just announced your home will be vacant for 3 months. It’s scary to think about, but consider how else more dangerous people can utilize such information.

Inappropriate Content: How about dangerous and inappropriate links shared by friends, strangers, malware or clicked on by accident as they surfed the web?

Is your daughter posting pictures of themselves all over the net? Who can access those? Download those?

Any Other way of Handling Pre-Teens on Facebook?

Some may argue that the children are already on it anyway and more should be done to help allow parents to monitor. Is that Facebook’s responsibility to provide the tools to do so or does it mostly lie on the parent? How about the idea that Facebook create a separate sub-site for those under 13 with strict monitoring tools and filters as well as an easy way to transition the account to the main facebook platform? Food for thought. Share your ideas!

Should Children be Allowed to Use Facebook?

So Question:

  • Do you support Facebook opening up to pre-teen accounts?
  • What is the best way for parents to help monitor or prevent children from making terrible mistakes?
  • At what age do you think, children have the capacity to think intelligently about these things?

[poll id=”34″]

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Social Media Success Summit 2012: Awesome Conference

Social Media Success Summit 2012 [Conference]

I know that many of the readers here on Clean Cut Media have strong interest in Social Media. Whether you are marketing professionals, business owners, or perhaps just curious on how Social Media is being used to reach various audiences, I would recommend you check out this Social Media Summit 2012.

Why this Social Media Conference?

  • No travel – All Online Webinars. Saves a lot of money!
  • Session Recordings – Miss a seminar? You can watch the recording. Or just watch at your convenience.
  • Ask Questions – It’s a great place to ask all the social media questions you’ve always had but never could get good answers for. The speakers here are all veterans of social media marketing, people who’ve found a lot of success. They can speak through experience.
  • Network & Private Forum – There is a private Linkedin group you can join where you can network with others in a similar boat as you and other professionals in the space. It’s also one of the best Q&A spaces. Everyone asks each other questions and opinions on social media and get immediate answers from real people in similar situations. It’s great. It’s a great resource.
  • Cheap & Money Back Guarantee – Conferences are usually $2,500-$3,500. It’s a hefty price to pay to learn. This conference is only $297 if you sign up before April 19th (Extended to April 20th!) (50% off!).  If I do the math… give me a second… that means if you sign up after that date, it’ll be $594! Still cheap, but not as cheap if you sign up NOW! Nothing to lose as you can just email them within the first 2 days if you rather get a refund. Full refund with no hassle. Nice.

Social Media Success Summit Conference 2012Need Another Good Reason to Attend Social Media Success Summit?

I personally attended the last two Facebook Success Summits. What I like about this conference (other than that super cheap price) is that the examples are more concrete, more catered to smaller businesses. Also you get great access to the speakers both during the webinar and the ample opportunity to connect with them through twitter afterwards. Also the Q&A section in the linkedin section is super helpful!

Sample Social Media Summit Webinar Topics

  • Google+ For Business: How Google’s Social Network Changes Everything
  •  How to Grow Your Brand and Following with Facebook
  •  YouTube Marketing 2012: No Camera, Content or Audience? No Problem!
  •  Twitter Power Strategies: Essential Insights for Business Success
  •  How to Put Google+ to Work for Your Content and Your Business
  •  3 Simple Steps to Generating Massive Traffic with YouTube
  •  8 Steps to Managing a Social Media Crisis
  •  How Social Customer Service is Attracting New Customers and Increasing Sales
  •  How Big Brands are Using Blogs
  •  The Social Sale: How to Turn Fans and Followers into Customers
  •  No Fluff Social Media Measurement
  •  The Art of Story: How to Succeed with Blogging
  •  Pinterest: How Your Business Can Use Images to Drive Traffic

More Seminar Topics Here

Social Media Success Summit Conference 2012

  • Give it a try!: SIGN UP HERE
  • Tell us how it was and what you learned!
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How the Internet is Ruining Your Brain [Infographic]

Internet Use & Depression Statistics

This has to be the ugliest, most mind draining infographic ever made. However, the statistics are interesting a relevant so put on your thinking caps, take off your creative sensibilities and check out the statistics below! Highlights written out for the faint of heart.

Statistics: How the Internet is Ruining Your Brain

Internet Depression Sad TeenInternet Usage Statistics

  • 35 Billion: Collective hours we spend on the internet per month
  • 3x: We consume 3x more information than the 60s’ (not that I would know)
  • 61%: Admit to being addicted to the Internet (that means either you or I are addicted. It’s you… i think)

Multitasking the Internet

  • Frequency: We Change Windows/Check Email/Programs more than once every 2 minutes
  • Avg Tabs Open: See chart below. It’s a lot. How many do you have open right now!

Google is Great, but makes you Dumb

  • 7.2 Billion: # of times we collectively visit Google per day
  • 3 Billion: # of queries we collectively make per day

Social Networking – Growing # of “Friends”

  • 8 Hours: # of hours a month we spend on Facebook
  • 245: Avg # of Friends
  • 73.2%: Percentage of those friends we really know
  • 4%: Percentage that we would actually hang out with

Internet Causing Happiness or Depression?

  • Heavy internet users are 2.5x more likely to be depressed (chicken & egg?)

Internet Depression & Usage Statistics

Share Your Thoughts

Use your brain a bit.
Seriously Google makes it so easy to look up information as it is needed. How did we live without Google back in the day? Hmm… can’t remember. I better Google it…

  • How many tabs do YOU have open?
  •  Do you agree the Internet is causing some bad mojo?
  •  Does your head hurt from trying to read this infographic?
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How Much Data does Your Child Use Per Month?

Mobile Data Usage Statistics

DID YOU KNOW:

  • Teens ages 13 to 17 use on average 320MB of data per month?
  • Adults ages 25-34 use on average 578MB of data per month?

A study by Nielson analyzed mobile data from 65,000 U.S. subscribers. Smartphone users using mobile internet has increased 45% this year. Take a look around. Before the iPhone revolution, who among the people you know had smartphones? Very few people I imagine.

Mobile Data Usage Infographic

Teens & Texting: Where are Thou Social Skills?

We’ve had many article here following the incredible growth of text usage among teenagers. During Q3 of 2011, female teens had reached 3,952 texts per month. Male teens were at a “paltry” 2,815 per month. It wasn’t long ago that I was fine with a 200 txt msg plan! Not anymore.

Some people argue that social networks and easy communication access is lowering children’s ability to socially connect with others. Well this latest crop of statistics show that voice minute usage is dropping among teens. it dropped 17% year over year as they opt to text as it is faster and easier. An older poll from 2011 of 500 social networking Americans between ages 13 to 21, showed that 71% of the respondents preferred texting to phone calling. Ok, confession time. I would fall in that category as well. It is indeed easier and quicker, but do you think it has an adverse affect? Will it hurt social abilities and limit experiences for children and teens who grow up texting, talking online, messaging on Facebook, and IMing on gchat. I would argue, yes it would have an effect, though it may not be obvious or all that dramatic at first. I’ve worked with enough college students and youths to know, it could potentially become a problem.

  • What do you think?

Mobile Texting Statistics for Teens

  • 45% of teens send at least 30 texts a day
  •  54% of teens say they are just “chatting”
  •  14% text in class
  •  17% text while riding in a car
  •  10% text during a movie
  • Teens Ages 13-17 average 3417 text messages per month
  • Equivalent to 7 texts per every waking hour
  • 18-25: 1,914 texts per hour
  • 25-34: 928 texts per hour
  • 95% use phone for online gaming
  • 66% use to stream music

[poll id=”15″]

Teen Cell Phone Usage Statistics Infographic

Teen Texting Statistics Infographic

Infographic Courtesy of OnlineSchools

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How Do I Get a Pinterest Invite?

Pinterest Dashboard Screenshot

How Do I Get a Pinterest Invite?

So people have been asking. This Pinterest thing seems to be the newest fad and Pinterest growing pretty fast. How can I get an invite so I can try it out or at least figure out if it is something worthwhile?

Pinterest is a “virtual pinboard” used to share images from around the web. Many businesses are now using it as a way of attracting visitors to their sites. Pinterest is already growing to be a big traffic driver for a lot of retailers as people “pin” up products they like or things they find artsy or beautiful.

Ok enough talk, so how can I get an invite!

Two Ways to get an Pinterest Invite

1. Ask around for an Invite!
It’s cool. It’s not like begging for an invite to a party you aren’t invited to. You’ll be surprised how many of your friends are already on Pinterest and pinning away. Just ask people on Facebook, Twitter and see if one of your friends already have an account. Then when they offer, first accept the invite, open your account then say “Why didn’t you invite me earlier! You hid this from me! You are not my friend!” JK.

2. Ask Clean Cut Media for an invite!
We are happy to give away a few invites, but we’d like to give it to our most engaged readers so here is what you can do to secure an invite from us. It’s easy. See below!

Securing an Invite from Clean Cut Media

Please do both #1 & #2 and the Invite will come your way quicker than you can say Pinterest!

1) Leave a comment below telling us how you plan to use the account! (valid email so we can invite!)

2) Follow Us on Facebook & Twitter – and send us a note via one of these accounts asking for the Pinterest invite!


that’s all!
Looking forward to seeing some of your Pins!

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Pinterest Moving up the Social Media Ranks

Pinterest Logo Icon

What is Pinterest? How does it Work?

Pinterest is a clever social media bookmarketing site where users can “pin up” pictures and snippets of interest from all around the web. Users create pin boards in different categories and share with all their friends who then can repin your pin ups to further spread the fun. Pin board categories can be anything from Humor, Weddings, Photography, Art, Gadgets or anything else the user desires.

Pinterest Logo SquarePinterest is Rising in the Social Media Ranks

Pinterest has been growing rapidly, increasing 400% just in the last quarter. In December Pinterest had 7.51 million unique visitors. Many retailers are also showing Pinterest as a top 5 referrer.

Pinterest on Clean Cut Media

Clean Cut Media has also felt it’s impact as we have been seeing a stream of visitors from many of our Chalk Art pictures being pinned up on various pin boards. Pinterest has lodged itself as a top 5 referrer here as well!

Clean Cut Media also has a pinterest where we will do our best to post some of the great examples of clean creativity and art across the web.

Follow Me on Pinterest

Pinterest Infographic

Pinterest Infographic Social Media Growth

  • Have you tried Pinterest? How do you like it?
  • Do you feel Pinterest is a fad, or an idea that will continue to grow?

How do I get a Pinterest Invite?

Dying to try it out but don’t know how to get an Pinterest invite?
We are happy to give our readers an invite, but since it’s limited, we want to give to our best readers.

Come visit this post where we explain how to quickly get an invite!
Invite Post: How do i get a Pinterest Invite?

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Who has Access to Your Facebook? Clean it in 1 Minute.

Facebook Lock Privacy Settings

Do you know who has access to your Facebook? Your Twitter? To your Google Account?

What Apps, Programs, Websites have you given access to over time that you have forgotten about?

You may be surprised how many apps have access to your account!

With the new year, take a few minutes to see who has access, and clean it up! A new site called “mypermissions.org” provides links to the various settings pages. It’s quite simple. No login needed. Just click on the link to go to your settings and see who is linked to your account.

If you are so lazy or so fearful of clicking over to another site… I have provided the direct links to your setting pages below. Just click on the links below, log into your account (unless you are already logged in) and you should be at your settings/access page. Just click off the ones you don’t want accessing your data! A fresh new start for 2012.

Facebook Settings
Twitter Settings
Google Settings
Linkedin Settings
Instagram Settings
Flickr Settings

  • Let us know, how many applications were accessing YOUR ACCOUNT?!
  • Were you surprised?
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Top 3 Shared Stories on Facebook 2011: Media & Parenting

Facebook Logo - Large Square

Most Shared Stories on Facebook 2011

Facebook released the top 40 Most Share Stories on Facebook of 2011. It’s a list dominated by Yahoo and CNN stories ranging from light-hearted articles of babies and dogs to more serious topics such as the Japanese Quake and Steve Jobs.

Here at Clean Cut Media, we’ve posted on a number of articles on these very popular topics from Steve Jobs, the Japanese Quake, to the Golden-Voiced Homeless Man. Finish this article then check them out later!

Top 3  Media & Parenting Related Articles Shared on Facebook

Since we are a media site, we wanted to list below a few notable and well written articles related to MEDIA as well as Parenting. We’ve provided an excerpt so you can get a feel for the article before clicking through. The titles of the Articles are links.

Enjoy! Please leave comments below on your thoughts on the article!

Parenting Talking to Child - Mother ParentHow to Talk to Little Girls

This is a very enjoyable article discussing how even the smallest compliments can really mess up a girl’s perception of what is important especially when it comes to her looks. Considering we’ve written many articles here about a Girl’s Self Image, Young Girl’s Perception of Beauty, among many other similar topics, this article seemed pretty relevant to our readers. I think you’ll find yourself saying “that makes a lot of sense…” Please do comment your thoughts on the comment section below on this post.

Little Maya was all curly brown hair, doe-like dark eyes, and adorable in her shiny pink nightgown. I wanted to squeal, “Maya, you’re so cute! Look at you! Turn around and model that pretty ruffled gown, you gorgeous thing!”
But I didn’t. I squelched myself. As I always bite my tongue when I meet little girls, restraining myself from my first impulse, which is to tell them how darn cute/ pretty/ beautiful/ well-dressed/ well-manicured/ well-coiffed they are.
What’s wrong with that? …
…This week ABC News reported that nearly half of all three- to six-year-old girls worry about being fat.
…15 to 18 percent of girls under 12 now wear mascara, eyeliner and lipstick regularly;
…eating disorders are up and self-esteem is down;
…25 percent of young American women would rather win America’s Next Top Model than the Nobel Peace Prize.
…Even bright, successful college women say they’d rather be hot than smart.

…Teaching girls that their appearance is the first thing you notice tells them that looks are more important than anything.

Parents, Don’t Dress your Girls like Tramps

This piece is more of a rant towards parents than anything. However, the rant is still valid in pointing out that parents really need to take more responsibility about how their kids dress and understand how they are really messing up their child’s perception of themselves by dressing them up inappropriate ways. Check it out, then if you feel like ranting about it , leave some comments below on this post ok!

I guess I’ve been out-of-the-loop and didn’t realize there’s been an ongoing stampede of 10-year-old girls driving to the mall with their tiny fists full of cash demanding sexier apparel.

What’s that you say? Ten-year-olds can’t drive? They don’t have money, either? Well, how else are they getting ahold of these push-up bras and whore-friendly panties?
Their parents?

Noooo, couldn’t be.

What adult who wants a daughter to grow up with high self-esteem would even consider purchasing such items? What parent is looking at their sweet, little girl thinking, “She would be perfect if she just had a little bit more up top.” …

… It’s easy to blast companies for introducing the sexy wear, but our ire really should be directed at the parents who think low rise jeans for a second grader is cute. They are the ones who are spending the money to fuel this budding trend. They are the ones who are suppose to decide what’s appropriate for their young children to wear, not executives looking to brew up controversy or turn a profit.

Ron Clark - Teachers Parents & Students

What Teachers Really Want to Tell Parents

This piece is not “media” related per say, but an article I enjoyed mainly because I have many friends who work full time as teachers and understand a little bit of the pains teachers go through. A good interesting read none-the-less. Feel free to comment with your opinions in the comment section below.

Today, new teachers remain in our profession an average of just 4.5 years, and many of them list “issues with parents” as one of their reasons for throwing in the towel…

…For starters, we are educators, not nannies. We are educated professionals who work with kids every day and often see your child in a different light than you do. If we give you advice, don’t fight it. Take it, and digest it in the same way you would consider advice from a doctor or lawyer. I have become used to some parents who just don’t want to hear anything negative about their child, but sometimes if you’re willing to take early warning advice to heart, it can help you head off an issue that could become much greater in the future…

…Please, take a step back and get a good look at the landscape. Before you challenge those low grades you feel the teacher has “given” your child, you might need to realize your child “earned” those grades and that the teacher you are complaining about is actually the one that is providing the best education…

Hope you enjoy those! Please leave some comments below and give us your thoughts on these matters!

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YouTube Statistics – Growing like a Man Child [Infographic]

YouTube Logo Big

YouTube Statistics – Growing like a Mad Child

By Paul Lee

YouTube is celebrating it’s sixth birthday and the statistics are in… It’s a Man Child.

(e.g. lebron james, greg oden, that 6 foot 200lb “12 yr old” pitcher at little league)

A mere two years ago, we wrote a post called YouTube Statistics – The Ultimate Time Suck. This article is currently the one of the most popular posts on Clean Cut Media. However it is amazing how quickly YouTube has grown. 90% of the YouTube Statistics you see out there are clearly outdated… thus here we’ve gathered some of the most current data, straight from YouTube and from articles dated in the last month. Enjoy!

YouTube History

  • Feb 2005 – Founders register domain name
  • July 2006 – 100M video views per day, 65,000 new video uploads per day
  • June 2007 – YouTube launches in 9 countries. Launches YouTube Mobile
  • Oct 2008 – 15 Hours of video uploaded every minute
  • Oct 2009 – YouTube announced more than 1 billion views per day
  • March 2010 – 24 Hours of video uploaded per minute
  • Feb 2011 – 490 million unique users worldwide per month

YouTube Growth & Ranking Statistics

  • #1 online video content: 142.7 million unique viewer (#2 Vevo @ 55.2 Million)
  • #2 Largest Search Engine (#1 Google, #2 YouTube)
  • #3 Biggest Site on the Web (#1 Google, #2 Yahoo, #3 Youtube, #4 Yahoo)
  • Did You Know? – 1000s of full-length movies on YouTube (WHERE!!??)

Youtube Logo RedYouTube Traffic & Upload Statistics

  • 13 Million hours of video uploaded in 2010
  • Equivalent of 240,000 full length film every week
  • More video content is uploaded to youtube in 60 days, than the three major US TV networks has done in 60 years.
  • 48 Hours of video uploaded every minute
  • Equivalent to nearly 8 years of content per day (100% inc YoY)
  • 70% of YouTube traffic from outside the US
  • YouTube is localized in 25 countries and 43 languages
  • YouTube mobile gets 400M views a day (13% of all views)
  • YouTube past the 3 billion views a day mark…

YouTube Statistics 48 hours Uploaded Minute

YouTube on Facebook & Twitter Statistics

  • 17 million people have connected their YouTube account to a social service
  • 150 years of YouTube video are watched daily on Facebook
  • 500 Tweets per SECOND contain YouTube links
  • AutoShared Tweet results in 6 new youtube sessions

Speaking of Facebook… come check out our Clean Cut Media Facebook Page!

YouTube Opinions Poll

Did you know that the average person comes to watch ONE youtube video ends up watching more than SEVEN?

Youtube is ridiculously addicting. You know it. I know it. Considering how much time is spent (wasted?) on Youtube… OPINION POLL!

[poll id=”7″]

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3 Ways Steve Jobs & Apple Ushered the Mobile Marketing Age [Infographic]

Mobile Marketing Statistics

As a professional who has been in the online marketing world since it’s birth, “mobile marketing” was the “next big thing” touted in every marketing conference for the past 6 years. I was always skeptical because, mobile was ALWAYS mentioned as the next big frontier, but I saw no medium in which the marketing ads could be delivered. There was no evidence or the numbers to back that claim.

Then came the iPhone, which changed everything. (RIP Steve Jobs).
Steve Jobs picture RIP

Apple iPhone (Steve Jobs) Ushers in the New Age of Mobile Marketing

Those who are just now reading articles about how Steve Jobs was a great visionary may not realize how much he really revolutionized every industry he touched. He isn’t just the CEO who introduced the iPod or the bringer of the iPhone. He literally led the way in creating products and ecosystems that created brand new industries and as a result thousands and thousands of jobs. Numerous companies out there can give some credit to their existence and growth to much of what Steve Jobs contributed to the technology sector. Think about the 100s of companies centered around building apps, or building games for the phone, apple product accessories, geo-location marketing companies, or mobile marketing service agencies. Think of all those companies centered around some product or service related to the digital music / mp3 market which not that long ago was owned by big media, then by organizations like Napster. Think about whole divisions created to tap into and create applications on tablets or all the cool little startups utilizing the social mobility of smartphones. Think about all the executives out there, innovators in their own right, sharing how Steve Jobs helped them conceptualize and grow their own companies. Apple products drove the strategy and goals of other competitors from big music labels, computer makers to phone carriers. The list goes on and on. There is a reason why Steve Job’s death has had led to such huge ripples across the nation. RIP Steve Jobs. Thanks so much for everything.

Just one of such industries that changed forever, is the mobile market.

How did the Apple iPhone change the mobile landscape?

Smartphone Becomes the Norm:
To put it simply, the iPhone made having a smartphone the norm. Only a few years back, very few had smartphones. Smartphones were reserved for the executives of big companies, mainly in the form of the blackberry. No one thought about using it as a “personal” device. It was too expensive, too hefty, seemed a bit complex. It was seen as a “professional” device. Everyone had flip phones and were content.

Then the iPhone became the “apple” of everyone’s attention. (oh no you didn’t!)

Simple. Affordable. Snazzy. Hip. Apple said, hey you want it. You need it. You can get cool apps on it. You can play games on it. You need a calendar. You need to access email instantly. You need it to watch videos. You need it to text with a bigger screen. All of syncs with your computer really easily so it’s easy to use. It was cool, it was hip, the iPhone.

Steve Jobs iPhoneSteve Jobs drove Apple to create a product that is simple and affordable for the public. Just like the iPod, iPhones took the basics of what mass consumers use (surfing the net, watching videos, taking pictures, texting), and created a product that did those things well and made it easy to use. While most of the technology world was still competing over adding more and more complex features, Apple focused on the core-uses of the consumer and made it simple and easy. Suddenly smartphones became a personal device that everyone must have. As everyone started to buy iPhones, other mobile phone competitors jumped on the bandwagon, recognizing the shift in the market. Now everyone and their mother, and their teenager daughter has an iPhone. I’ve seen kids still in middle school with the iTouch giving them free access to the internet. Which I have problems with, but that is another story.

Easier to Browse the Internet
The iPhone has also made it much easier to browse the web. Once checking the internet on your phone was so painful, that often it was just not worth it. You would have to click 24 times just to get to the article you wanted. It would be hard to read, the links were the infamous blue, taking up half the screen. Clicking on it was impossible unless you had petite fingers. Not to mention the tiny screens where web formats would break or a unfriendly page of blue links dominated the user experience. It wasn’t worth it. Don’t even get started on the ads.

The iPhone suddenly made surfing the internet, easy and simple. It was just like browsing on the computer, just on a smaller screen. Full browser, full experience (minus the flash! save the complaints!). No more nasty mobile ad formats and spammy links or 14 clicks to get back to the homepage. Surfing the net on the mobile phone became a reality.

Created an App Ecosystem

The iPhone also did a fantastic job courting developers and creating a whole “app” centered world. All kinds of creative apps were developed, as well as numerous ways to connect with the consumer. There are so many interesting and creative geo-centered applications, interest based apps, productivity apps, and all of these apps became an avenue in which marketers can use to engage the users.

Mobile Marketing becomes Legit

What Steve Jobs and Apple did was legitimize ads on mobile phones. With the iPhone, it put smartphones in the hands on the consumer, it provided a good browsing experience like nothing before, and created an world of applications which opened up even more avenues to reach the consumer.

For the last year and a half, mobile marketing has become a huge play in the online marketing world. In fact in most industries, Mobile Marketing paid traffic you can find on Google alone will be greater than all of the traffic from Yahoo / Bing Paid Search combined. The quality has dramatically improved because users can actually read, click and engage the companies that serve the ads.

So for all you working in some field related to mobile marketing, give a little thanks to the innovations of Apple.

Mobile Marketing Statistics

Enjoy the mobile marketing statistics info graphic below.

Some of the highlights:

  • 4 Billion Mobile Phones in Use
  • 1.08 Billion Smartphones in Use
  • 3.05 Billion are SMS enabled phones.
  • By 2014, mobile internet should take over desktop internet usage.
  • 50% of all local searches are performed on mobile devices.
  • 86% of mobile internet users are using their devices while watching TV
  • 200 Million Youtube Views occur on mobile devices

Average American spends 2.7 hours per day on their mobile device – socializing.

  • 61% of users use their mobile phones for Games
  • 55% to check the Weather
  • 50% for Maps and Direction search
  • 49% for Social Networking
  • 42% for Music
  • 36% for News
  • 33% for Entertainment
  • 25% for Dining
  • 21% for Video

Take our poll below and tell us how YOU use your mobile device!

[poll id=”28″]

Mobile Marketing Infographic Statistics

Mobile Marketing Infographic Statistics

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Most Followed Twitter Users & Brands [Infographic]

Twitter Growth History Visualized

Twitter has been growing very quickly and has changed a lot over time. In the beginning many were wondering, what was the point? Is it a bunch of teenagers chatting away?

Slowly twitter is becoming more defined as a medium of communication for businesses, brands, celebrities, customer service and a place to connect to professionals and those with similar interests. Twitter has also become a valid source of news information and quick way get a pulse on any trending topic.

Twitter Follow Me Button

Don’t forget to follow Clean Cut Media!


Some highlights from “A Visual History of Twitter” plus additional Twitter Statistics:

Record Breaking Tweet Events

  • Beyonce announces she’s expecting at the VMAs (Aug 2011): 8,868 Tweets per Second
  • Japan defeats the US in the FIFA Women’s World Cup (July 2011): 7,196 Tweets per Second
  • Japanese Twitter users set New Year’s 2011 record (Jan 2011): 7,000 Tweets per Second

Key Historical Moments for Twitter

  • July 15 2006 – Twitter Launches
  • March 2008 – 1.3 Million Twitter Users
  • April 2010 – 105 Million Twitter Users
  • September 2011 – 200 Million Twitter Users (150 Active Users

Most Followed Twitter Accounts are Celebrities (# Updated 9/30/2011)

  • #1 Lady Gaga – 14,022,983 Twitter Followers (what has the world come to)
  • #2 Justin Bieber – 12,980,136 Twitter Followers (admit it, you follow him!)
  • #3 Barack Obama – 10,304,434 Twitter Followers (rather follow obama than lady bieber)

Most Followed Non-Celebrity Accounts!

  • #1 Twitter – 6,209,226 Twitter Followers
  • #2 Twitpic – 5,354,829 Twitter Followers
  • #3 CNN Breaking News – 5,181,132 Twitter Followers (makes sense)
  • #4 Youtube – 4,943,411 Twitter Followers (also 45 million+ Facebook Fans)
  • #5 UberSocial – 4,299,424 Twitter Followers (who?…)

More Notable Brands on Twitter

  • #7 Google – 3,643,488
  • #25 ESPN – 1,892,510
  • #35 Starbucks – 1,725,548
  • #46 Facebook – 1,558,384 (/cleancutmedia)
  • #66 Itunes – 1,266,248
  • #70 Southwest – 1,175,353
  • #118 Coca Cola – 378,256
  • #135 Foursquare – 292,700
  • #180 McDonalds – 171,304
  • #221 Amazon – 122,325
  • #N/A  (help us move up the ranks!)

Interesting Twitter Statistics

  • 81% of users follow less than 100 people
  • 61% of all tweets are in English, 39% is not!
  • 42.3% of Twitter users are between 30 & 49 years old. (oldies!)
  • 30% of the users have an annual household income over $100,000 (I need some more twitter friends!)
  • Males – More likely to use Twitter for work-related research & news (true…)
  • Females – More likely to keep in touch with friends and post status updates (no comment)
  • 5% of users create 75% of the content (is that you?)

Enjoy the infographic below! Let us know what you thought was interesting!

Twitter Growth History Infographic

Twitter Statistics Infographic Growth

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