A new report by Berkeley Media Studies Group, part of the Public Health Institute in Berkeley, California focuses on the different methods companies use to advertise food to kids. It focuses on methods that have become popularized in the last two years such as the utilization of social networks. The main concern is that though mediums such as TV are somewhat regulated, but the online world still has no true regulations. Junk food advertising has been a huge concern and lawmakers have started to move to present a proposal to Congress to restrict junk food advertising. One author of the report says “With social networking, marketers are getting the kids to create the ads and share them with their friends. It is incredibly sticky and it is viral. Regulators need to understand that.”