Nielsen Online came out with a report showing that children consume more online streams and videos than those over 18. Kids 2-11 viewed an average of 51 streams and 118 Minutes of online video per person a month. Teenagers 12-17 watched 74 streams and 132 minutes of online video per person. The youngest group mainly watched children TV programming while older groups watched trailers, music videos and clips generated by other users.
Monthly Online Video Consumption among Kids, Teens and Adults (U.S., Home Only, April 2008) | ||||
Age | Unique Viewers (000) | Unique Viewer Comp % | Streams per Viewer | Min per Viewer |
2-11 |
7,966 |
8.4 |
51.0 |
117.9 |
12-17 |
11,632 |
12.3 |
74.2 |
132.4 |
18+ |
75,122 |
79.3 |
44.3 |
99.4 |
Source: Nielsen Online, VideoCensus, June 2008 |