Bud light has put a new message on their bud light bottles. The message “The perfect beer for removing ‘No’ from your vocabulary for the night… The perfect beer for whatever happens”.
Some questions immediately off the bat.
- Who in the right mind would come up with this horrible message?
- Who in the right mind would approve of this campaign?
With all the horrible things associated with dumb and dangerous things done while under the influence, this seems to be a really bad message asking for rebuttals, retaliations and social commentary.
And so it has begun.
Under the hashtag #UpForWhatever in reddit, twitter and other social forums, there’s been quite a backlash for this campaign around the topics of drunk driving and about rape.
It is a rather strange message and can generate a lot of controversy, no doubt. It is even more strange to imagine the moment when this campaign was approved.