Top global brand ranking changes 2000-2019 [Infographic]

Check out this amazing infographic of the top global brand rankings from 2000 to 2019 released by Interbrand. You can watch the top list go from global brands like Coca-Cola, Microsoft, IBM, Intel and good ol’ Nokia to the rise of some small startups you may have heard called Apple, Google, and Facebook.

Any surprises? Any nostalgia?


Follow @cleancutmedia on twitter.

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More Advertising Leading to More E-Cigarette Use Among Teens

E-cigarettes - Vaping by Teens

Did you know that almost 7 in 10 middle and high school students are exposed to e-cigarette ads. E-cigarettes are now the most popular tobacco product among children. E-cigarette advertising dollars have risen from $6.4 million in 2011 to $115 million in 2014. In high school the use of e-cigarettes in the previous 30 days have gone from 1.5% to 13.4% during that timeframe.

A 2015 study in the American Journal of Preventive Medicine found that teens who saw a e-cigarettes ad on TV were 43% more likely to say they would try e-cigarettes than were teens who did not see the ads.

“It is unacceptable that e-cigarette advertising remains unrestricted,” American Heart Assn. Chief Executive Nancy Brown said in a statement. “Kids are encountering these ads virtually everywhere – in stores, online, in newspapers and magazines, and on television and in movies. And the sad truth is, it’s working.”

“The U.S. Surgeon General has found that tobacco and nicotine are not safe, and nicotine negatively impacts adolescent brain development and has been associated with lasting cognitive and behavioral impairments, including effects on working memory and attention in youth.”

E-cigarette Teen Use - Advertising

In a survey of 41,551 high school students in 377 schools around the country, 8th and 10th graders were twice as likely to have used e-cigarettes in the past 30 days then regular cigarettes. Not only do these e-cigarettes come in fun flavors like cotton candy and apple pie, it’s popularity may have been spurred by popular perception among teens that e-cigarettes do not harm their health. For example among 8th graders, only 15% viewed e-cigarettes to be harmful for them versus 62% believed regular cigarettes had harmful effects.

E-cigarette advertising is still not regulated. This has to change.

Everyone should be mindful that that e-cigarettes are very prevalent both in high school and in middle school. E-cigarettes do not leave the smell of “smoke” thus it would be easy for parents to be unaware of it’s use by their children. It is also important that parents educate their children on how harmful nicotine is to their brain development.

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Bud Light says “Perfect Beer for Removing ‘No’ from your Vocabulary”

Budlight Upforwhatever No

Bud light has put a new message on their bud light bottles. The message “The perfect beer for removing ‘No’ from your vocabulary for the night… The perfect beer for whatever happens”.

Some questions immediately off the bat.

  1. Who in the right mind would come up with this horrible message?
  2. Who in the right mind would approve of this campaign?

With all the horrible things associated with dumb and dangerous things done while under the influence, this seems to be a really bad message asking for rebuttals, retaliations and social commentary.

And so it has begun.

Under the hashtag #UpForWhatever in reddit, twitter and other social forums, there’s been quite a backlash for this campaign around the topics of drunk driving and about rape.

Your thoughts?

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How Brands Sell to Teens Online

Girl Teens on Internet


Teenagers and social media are inseparable. Kids will communicate with one another online, all while sitting on the same sofa.

The PBS Frontline documentary film, “Generation Like” (2014) points out that teenagers are often unknowingly taking part in marketing studies and become de facto marketing agents when they “Like” a Facebook page or otherwise share their preferences online. In effect, consumers have become unwitting members of the company sales force. Welcome to the new world of advertising.

Is Social Media Dangerous?

Sure, it’s fun and engaging. Everyone wants to be “liked.” But how much personal data are kids letting dangle in hyperspace? Are there identity protection issues that could have far-reaching effects on a young life? The Federal Trade Commission warns that information stolen from kids can be used to open bank accounts, get credit cards, get a licensed driver, and can cause real damage that can take plenty of headache and money to straighten out.

Content Teenagers Love

Whether you think targeted social media marketing is smart business or sales at its worst, here are four hot areas targeted for social media marketing:

Open Forum Networks: Marketers don’t have to chase after prospects anymore. They are eager to give an unbelievable amount of data for free. Oreo, for instance, posted a photo of a multi-colored cookie, with the caption “Pride,” on its Facebook page and drew massive response. Hundreds of thousands of people Liked the post. Can you imagine how much advertising traction a mailing list of people who support liberal issues could get and what it would be worth?

Video Sites: YouTube, the Google-owned hangout where anyone can post a video about virtually anything, is the second largest search engine on the planet, notes Social Media Today. It is also a place where teens love to congregate. That is why Kohl’s is launching an effort to reach teenage girls via YouTube. The department store planned avenues to reach the teens are the YouTube channels of Amanda Steele, whose teen issues videos get hundreds of thousands of views each, and Lisa Marie Johnson. Lisa’s Baby Food Challenge video boasts 1.3 million views. The plan: The girls will help promote a new line of clothing. S.o. R.a.d.

Memes: Pair a photo with a memorable saying. If it takes off, you’ve created a meme. “A First World Problem,” for instance, is an issue much of the world doesn’t have the luxury to experience. The Gift of Water video that pushed the meme mainstream has currently chalked up about 6.4 million views. The film begins with a poor African child saying, “I hate it when my phone charger won’t reach my bed.” Who could make money off a list of people who care about Third World issues? Go to’s First World Problem page, and you will likely be greeted by an advertising message targeting people with compassion. Dos Equis, by the way, parlayed its “Most Interesting Man in the World” meme into a quick sales increase of over 26 percent, reports Fast Company.

Photographs: Instagram and Pinterest are prime territory for marketers. Our fast-moving society prefers a picture and a few words. Marketers have found that those who have graduated from written posts to photos are typically more experienced and influential than other social media users. It’s a goldmine! Consequently, advertising dollars are moving in that direction. According to the 2014 Social Media Marketing Report, 42 percent of marketers said they planned to increase their spend on Instagram.

Better be a Believer

Whether you are a worried parent, a concerned teen, or a take-it-to-the-bank marketer — it is important to admit something Fortune 500 sales trainer Debbie White points out to her clients constantly: Everything is ABOUT sales, and Everybody is IN sales.

That’s just the way it is in our online, connected world.

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Woman Empowerment Advertising: Authentic or Trendy?

Woman Empowerment Advertising

Women empowerment advertisements

  • Have you seen a woman empowerment advertisement yet?
  • Did it make you feel good?
  • Did you remember who made those videos?

Ever since Dove’s Real Beauty campaign reeled in great viral success, numerous powerhouse feminine care companies have started to focus their advertising on boosting the confidence of their consumers.

Rather than focusing on their products, ads have increasingly focused on a feel-good message in the hopes of lifting their brand image. It’s been a delicate balance of communicating their desire to preach true beauty and power, while still wanting to promote their beauty products. Some have found success, others have been accused of not being authentic.

I think some of these ads carry very good messages. Others are just trying too hard to jump on the bandwagon. Other’s take the message just to far.

  • What are your thoughts on following videos?
  • Hit the mark? or trying too hard to capitalize on the newest trend?

Labels Against Women | #ShineStrong Pantene

Focused on how men and women are labelled differently even while doing the exact same thing.

Not Sorry | #ShineStrong Pantene

I honestly do not like this video. Yes, people should not feel sorry out of being belittled or feeling inadequate or simply because of one’s gender, but the message comes on too strong and a little over the top. The first two examples seem ok, but then soon it seems like it is saying you should never be sorry for anything even for inconveniencing others. Yes, be strong and confident, but I feel one should never lose their sense of humility and sensitivity towards others.

Inspire Her Mind | Verizon Commercial

Very cool video. Though not all the things the “mom” says in this video are bad. I believe there are gender specific ways one should treat a boy or a girl. However I do like the overall message of being careful not to suppress some passion or love (even in ways you didn’t realize) such as science or math simply because your child is a girl. Great video.

Dove “Patches”

This video has been criticize quite a bit as people felt that it makes woman look gullible and it can easily be guessed that they could handpick the best responses. What do you think? Regardless, it has garnered nearly 21 million views.

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Mobile Internet Advertising Surges Past TV Media Spend

Mobile Internet Ad RevenueFor the first time in 2013, US internet advertising revenue has surpassed broadcast television advertising revenue.

Online ad sales in the US went up 17% to $42.8 billion according to data by PricewaterhouseCoopers. Broadcast Television came in second at $40.1 million. However television as a whole leads at a fairly wide margin if you combined the revenue totals of both broadcast and cable.

Mobile Advertising Revenue Continues to Rise

Contributing to this growth is the rapid rise of mobile advertising. In 2013, revenue has grown more than double to $7.1 billion. It is the third year in a row that the mobile ad space has shown triple-digit growth.

“The news that interactive has outperformed broadcast television should come as no surprise,” said Randall Rothenberg, CEO of IAB, in a press release. “It speaks to the power that digital screens have in reaching and engaging audiences.”

Google and Facebook together account for two-thirds of the all mobile global spend.

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P&G Thank You, Mom, Sochi 2014 Olympic Winter Games TV Spot

Thank You Mom, Sochi 2014 Olympic Winter Games

Enjoy this spot from Proctor & Gamble called “Thank You, Mom”.

This is a feel-good, tear-filling spot created for the Sochi 2014 Olympic Winter Games. The video speaks of athletes practicing, falling and getting back up again, with the encouragement and faithfulness of mom. Just watch it.

If you like it, please share the video using the facebook & google plus buttons on the left.


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Westjet Christmas Surprise Video

Westjet Christmas Surprise - Child

Westjet Surprises Travelers with Christmas Gifts

WestJet, a Canadian Airline created this sweet christmas surprise video that will undoubtedly bring a smile to your face. Not only is this an incredible way to build a great brand and promote a name, they were able to make this Christmas time, a wonderful memory for all the travelers that were involved.

WestJet created a fun way to ask their travelers what was on their wishlist. Then during their flight, more than 150 WestJet employees ran around, purchased these gifts, wrapped them and delivered them at baggage claim.

This is the type of clean cut advertising I can get on board with. Pun intended.

Westjet Christmas Surprise Video

Westjet Christmas Surprise Bloopers

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Apple iPad Air Pencil TV Ad Videos

Apple iPad Air Image

What Makes a Good TV Ad Commercial?

I love this this iPad Air Pencil Ad video. It’s beautiful, it artsy, it brings out emotions, it shares how the product could be useful and it’s memorable.

I’ve always thought that a good TV commercial should be able to connect the viewer with the product in several ways.

  1. Connect thru a specific emotion that the company wants to tie to the product
  2. Connect thru showing the relevance of the product to the viewer by painting a picture of how they may use the product
  3. Connect by showing off features of the product the user would get excited about
  4. Connect with either humor, art, or some form of creativity to make it memorable
  5. In the end, viewer should remember not just the commercial but the actual product!

Apple iPad Air Pencil TV Ad

Thus I’ve always been a fan of Apple Commercials. For the most part, they do a fantastic job of hitting each of these points. I can think of a more than a few commercials that simply shoot to capture an emotion while teaching you nothing about the product. These are the commercials you rave to your friends, but forget what product it was for. Others show a lot of functionality, features and specs but overload the viewer with things they aren’t all that interested in thus never answering the question of why I would want or need this product.

  • See some of their latest ads below and share your thoughts.
  • Any other examples of very good (or very bad) commercials?
  • Which company does way too much of one of the above, but not enough of another?

Apple – Pencil – iPad Air TV Commercial

Apple – Life on iPad – iPad TV Commercial

Apple Product Introduction Video

Also these “how it’s built” videos really helps build the perception that Apple products are high quality, high class, and makes me want to buy one even if I don’t need it.

Apple – Introducing iPad Air

Apple – Making the All-New Mac Pro

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The Power of Words Changes Eating Behavior

Restaurant Food Marketing Picture
a small pad thai please..??

The Power of Words to Influence Behavior

Ever wonder why a medium soda at Jack in the box soda is a size of a tub and why Starbucks insists calling it’s small drink a tall?

Well here is something to chew on. A new study from the Cornell Food Brand Lab found that simply calling the same portion of spaghetti “double-size” caused the diners to eat considerably less. The group thinking they were eating double-sized meals left 10x as much food leftover. Yes, just the IDEA that they were eating a large portion made them eat less! (Some diet strategy gem is here somewhere…)

Words, especially those found in advertising, can be powerful in shaping our behavior. Another finding showed that drinkers who thought the wine they were given was expensive, thought that it tasted better then when they thought it was inexpensive.

Whether in advertising, branding, or simply creating product names, words can be a powerful influencer of consumer behavior. You may be eating more simply because the portion is described as “small”. Another way this manifests itself in the restaurant world, is the increasingly high price tag coupled with the ridiculous large portions that should feed a small family. Yet marketers know, if they can set the expectation, then people would come to think it is normal to expect large quantities and eat larger portions.

  • Know of any “odd” product size names?
  •  Does a “tall” instead of a “small” at starbucks make you feel you are getting more for your money?
  • Can anyone guess where that picture of pad thai is from?
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Product Placement: A Reflection of Reality or Sneaky Advertising?

TV Product Placement Advertising - Subliminal

Product Placement: Reality or Sneaky Advertising?

Love it or hate it, product placement in television, movies, music videos and even Broadway plays is here to stay. Product placement is the art and science of getting a company’s brand featured in a popular movie or television series with the implied endorsement that goes along with the placement. Broadcasting & Cable reported that two-thirds of advertisers use product placement as part of their marketing plans, most of which (80 percent) is used in television, according to an Association of National Advertisers survey. With this proliferation of products in the media, it’s difficult to know just how such use of products in media affects the general public.

The Best and the Worst of Product Placement

Opponents of product placement contend that this practice is unfairly influencing the American buying public. However, not all product placement in movies and television is divisive. Some placement is just plain fun. In fact, there are even awards for the best (and the worst) use of a product in a movie or television program. In 2010, Toyota Prius was recognized as “Best Role in a Supporting Product Placement.” Its award got us thinking: when you see a Prius in a movie, does it help or hurt Toyota sales? It is hard to say without seeing the figures but we do know that Prius is by far the best-selling hybrid in the U.S., capturing more than 50 percent of its market.

One very well known product placement comes to mind is when Mars famously passed on allowing M&Ms be the candy that lures E.T in the film. Hershey’s agreed to have it’s Reeses Pieces be used and soon after the film debuted, their sales went through the roof. Other examples are Exxon paying $300,000 for it’s name to appear in Days of Thunder. Pampers paid $50,000 to be featured in Three Men and a Baby. Ray-bans also benefited from it’s exposure in Risky Business.

Apple, whose products appeared in 17 of the 40 top-grossing films of 2011, received more than twice the exposure of the second most visible brand. Apple maintains that it doesn’t pay for placement. Still, its mention in the top seven films of 2011 amounted to approximately $50 million in free advertising, according to

Where Product Placement is Worrisome

Proponents of product placement argue that real people use branded products; why shouldn’t movie and television characters use similar products? They say that to use fake labels makes the production look fake. However, where product placement crosses into that gray, uncertain area is the fact that these ads (and aren’t product placements really ads?) aren’t labeled as such. Unsuspecting viewers (like our children) might just assume that everyone uses an Apple computer or drinks a Pepsi. Perhaps the most worrisome aspect of product placement, as discussed rather eloquently by Edward Wasserman in “The Ethics of Product Placement,” is that it blurs the lines between art and advertising. Would Hemingway write a special scene into a novel just to accommodate an advertiser? Would Francois Truffaut insert a scene especially for product placement?

The Bottom Line

Eliminating product placement in media is probably not realistic, or maybe even desirable. After all, brand names are a part of every day life. We—and our kids—see them everywhere. However, like all media viewing, responsible parents need to be aware of what their kids are watching and help to counter the endorsements inherent in product placement with real life common sense.

Share Your Thoughts!

  • Do you think Product Placement just a reflection of reality or sneaky advertising?
  • Do you know of great product placements in tv shows or movies? The Good and the Blatant?
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