Brilliant voting campaign aimed to push the public to go vote. This marketing campaign was created by Borders Perrin Norrander and Pollinate Media. They provide the files so people can print out posters as well as banners for the public to put on their blogs and websites. The tag line is “Don’t Vote. Things are fine just the way they are.” Just simple and brilliant.
See more examples below the jump!
Website to the creatives also available below the jump!
(for those not familiar with the blog term “jump” – it means click into the entry and you can see the rest of the article)
Message: Our Economy is in trouble. America’s stance in the world in diminishing. China’s economy is growing while our influence in the worldwide economy lessens.
Execution: America, now.. made in China. Awesome
Message: Economy is in trouble. The value of the American Dollar is being battered.
Execution: A battered dollar bill.
Message: Gas Prices are killing us.
Execution: Gas pump hose in a noose.
Message: Our Healthcare system is backwards.
Execution: Healthcare System, written backwards.
Message: Our Government Spending is Ridiculous and out of control
Execution: A Helmet with a price tag of 4 Trillion Dollars (sorry for the small image). A double punch seeing the item isn’t a toilet seat or hammer as usual, but a military equipment. A jab at Military Spending.
Message: We are in a Financial Crisis. We need to do something about it.
Execution: A home flipped upside down. Economy is upside down. Our Mortgages are upside down.
You can download posters & banners here.
Note: I am very disappointed in the way the website “declareyourself” attempts to get young people out to vote. It is great they were able to get a lot of celebrities to participate, but they use a lot of sex appeal in their videos. Other videos jokingly ties youth with dressing less modesty as they get older, having sexual awakenings, sniffing glue, getting tattoos and other things commonly associated with the youth. But that is the thing, it doesn’t have to be associated with youth, but videos like this reinforces this type of poor identity for teens and enough of this material makes it seem the norm. I don’t think people realize how much these type of videos influence self-identity and culture especially for kids and children. They aren’t all that creative either, so I don’t recommend watching them.
Please share your thoughts below!
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