Samsung Outspends Apple in Marketing
This past year there was a significant shift in the smartphone world. Samsung has vaulted up the charts and have become a huge player alongside Apple. With the launch of Apple iPhone, the smartphone industry was for a while a one big-player industry. As blackberries and palms faded into obscurity, there was Apple and everyone else.
Was their increased market share due to marketing?
Here’s a question: How much of that has been due to Samsung’s increased marketing spend? No one likes to think that just seeing more advertising is affecting them in anyway, but companies would not spend millions of dollars if there was no evidence of it working. I see Samsung ads everywhere I go. They’ve plastered billboards and their commercials are all over the media. Not long ago, Samsung was just another player, but now the attitude of most is that Samsung is very good alternative – perhaps the only real alternative to the iPhone.
Samsung made a strategic play to attack Apple directly in their ads as well as blanket media with their brand. Check out the new spend figures below. Samsung increased their advertising by 5x.
What do you think?
- How much do you believe marketing played in the role of their increased brand awareness?