Instagram announced several new features to protect teenagers.
One of the more intriguing changes will be the inability of adults to direct message (DM) teenagers (users under 18 years old) who don’t follow them. If an adult tries to DM a teenager who does not follow them, they will be shown a “You can’t message this account unless they follow you” prompt. Teenagers will be shown safety notices when messaging adults they do not follow.
TikTok announced a family-safe feature that allows parents to limit their children’s screen time. This would allow parents to set a time limit for video views. Previously parents could only use this time limit on themselves, but now they can do it for their entire family.
The Family Safe Mode also allows the restriction of inappropriate content as well as restrictions on who they can send direct messages to.
This is now available in UK but plans are to roll this out to other countries soon.
Parents rejoice. Children’s cry. But parenting is parenting.
Enough? Not enough? What kind of screen control would be the most ideal?
The truth about bullying, how it effects your child, and what you can do to help.
Some sobering statistics from the infographic:
85% of bullying occurs inside of school
82% with learning disabilities have been bullied at school
70% of student say bullying is a problem at their school
44% middle schoolers experience bullying problems
43% of kids have been bullied online
1 in 10 students drop out of school due to repetitive bullying.
yet… 80% of bullying acts aren’t reported to parents
43% of kids were bullied while online
35% of kids have been threatened online
yet… 58% who experience cyberbullying have not told their parents or an adult
14% of high school students have considered suicide
… 7% have attempted it
Know the warning signs:
It’s important that we all understand that it’s very possible that bullying could be occurring without our notice. Below are some “warning signs” that are recommended from the infographic. However note that these signs are just potential signs and it’s also important to not assume things or overanalyze behavior that is often just common to teens. One advice is to just be involved in their lives, know what’s going on, what is stressing them, what makes them happy so that communicate stays open.
disconnects from people and isolates self
physical problems such as headaches and stomachaches
difficult falling/staying asleep or experience frequent nightmares
seems listless, unenthusiastic and disinterested in many aspects of life
hyper vigilant, extremely nervous, depressed or emotionally explosive
Just wanted to put in a plug for this social media marketing world conference. For those who are interested in understanding the world of social media, this is a great conference to attend. 100+ workshops and sessions led by leading marketers from top brands including the likes of IBM, Cisco, San Diego Chargers, Experian, Tyson Foods, SAP, Priceline, Dell and so on.
SOME GOOD REASONS TO CHECK IT OUT:
1) Find practical workshops to help you setup and measure social strategies for your company/blog/website.
2) Don’t waste money testing things that you can learn from experience learned the hard way by those who went ahead of you.
3) Meet leading social strategist and marketers – pick their brain, go get those nuggets of wisdoms that will save you a ton of time and effort.
4) Dude, it’s San Diego. In April. Take a few days to go relax on the beach!
5) Full recording of EVERY SESSION available to you after the conference. This I think is the money items as you can review or go through sessions you missed. Share it with colleagues, get people on your company on board.
Ticket prices go up as time goes by so read more about it quick and sign up quicker if interested: >> CLICK HERE FOR MORE INFO
SOME GOOD SPEAKERS:
Guy Kawasaki (author, The Art of Social Media)
Mari Smith (co-author, Facebook Marketing: An Hour a Day)
Michael Hyatt (author, Platform)
Chris Brogan (co-author, The Impact Equation)
Jay Baer (author, Youtility)
Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies)
Mark Schaefer (author, Social Media Explained)
Joe Pulizzi (author, Epic Content Marketing)
Ann Handley (author, Everybody Writes)
Michael Stelzner (author, Launch)
Brian Solis (author, What’s the Future of Business?)
Did you know that last year, Facebook changed the minimum age requirement for joining Facebook to 13 years old?
Yet a survey in 2012 showed that 38% of children on Facebook were actually under 13. In fact over 5 million users were under 10 years old!
So what’s the big deal? Teens are at a time in their neural development where they are more likely to take risks and not consider the full reach of the consequences. According to the American Academy of Child & Adolescent Psychiatry, the still-growing teenage brain causes teens to engage in risky behavior and act impulsively. It is no different in their user of social media. Ok so, they post a few bad pictures up on the web or they say inappropriate or explicit “teen” things on the web, what has that got to do with college?
Are Colleges looking at Social Media?
The application process for college has always been extremely competitive. Good grades and high SAT scores matter a lot, but so does extracurricular activities, a great essay, world experiences and so on. But with so many similar applicants and rising competitiveness, it is becoming more commonplace for admission officers to visit social media sites in order to gain additional information on their applicants. With the growth of Facebook, Twitter, Instagram among many social media outlets, teenagers are laying out their lives all over the net making it easier for admission officers (and in the future, job interviewers) to get a deeper look into a person’s character. In a recent 2013 survey of admissions officers by Kaplan Test Prep, they found 31 percent of the admission officers visited an applicant’s Facebook or social networking page. This is a whopping 3x more than in 2008.
Social Media Documents Everything
Unlike their parents, when teens make poor decision in life, often it is marked on the internet forever. It doesn’t simply disappear like it did for past generations. One bad picture or comment can haunt them for a long time. Teens need to be careful and recognize that what they do now can have repercussions for many years to come. Simply posting and deleting a image from Facebook or other online medium does not mean it is gone forever. It still can get picked up on the web, get caught in cache, stored in social media company servers, or copied by other readers.
Of course social media isn’t evil in itself. if your social media presence shows you are an upstanding individual with many awards and good extracurricular involvement, it can be for your benefit.
Facebook is now allowing teenagers of age 13 to 17 to post publicly and get followers on their profiles. Previously, teens were not allowed to post publicly. They were only able to share content with friends, friends of friends and custom groups. Now teenagers are allowed to post anything they’d like for the whole world to see.
Good Idea or Bad Idea? Like or Dislike?
On a Facebook blog post: “Teens are among the savviest people using of social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard… While only a small fraction of teens using Facebook might choose to post publicly, this update now gives them the choice to share more broadly, just like on other social media services.”
The change happened on Wed (10/16). It does not affect historical posts.
Can 13-17 Year Olds Discern the Dangers?
We know the dangers of Facebook especially for children. How one bad photo can haunt you for the rest of your life. One piece of information you probably shouldn’t have shared leading to destroyed reputations or even burglary of homes. Inappropriate links shared by other friends. Will 13-17 year olds have the discernment to discriminately know what is publicly appropriate to post on Facebook and what can cause trouble down the line? Do they know how best to protect their privacy?
Facebook usage among teens in the US has declined 7% in the last 6 months?
Facebook users are getting older?
Tumblr has become the biggest player in teen usage?
Mothers are taking over Facebook!?
Amidst the article after article describing the growth of social media or the ill-effects of Facebook on children, there are some statistics that suggest we are seeing a shift away from a Facebook dominated world. As more mothers come onto Facebook and it becomes more popular among the young, the ever “trendy” teens may be seeking other venues to share their lives. Instagram, SnapChat, and Tumbler are being adopted quickly especially as more and more teens are being granted smartphones and thus constantly connected to the internet.
Enjoy this, bright and slightly nauseating infographic from Right Mix Marketing.
For social media marketers as well as social media ethusiast. Check out this beautiful infographic displaying all the graphic image dimensions for the Facebook Timeline, Twitter Profiles, Google+ Pages, YouTube Branded Pages, Linkedin Profiles and Pinterest Boards. What a great resource.
Have you spruced up your social media pages?
Drop a word on our facebook or twitter and let us know so we can take a look! Perhaps we’ll highlight some of the most creative ones we find in a future post.
Social media nerds and marketers! Some fun superbowl twitter statistics only someone like you would enjoy.
There were 20.9 million superbowl related tweets on superbowl sunday and a whopping 6.1 million of those tweets were about the ads rather than the game. GoDaddy’s ad led the way with 290,000 tweets, nearly 6x more than audi, but also had the distinction of having only 14% of those tweets being positive. Tide had the best responses with 86% positive sentiment. Godaddy was at 14%.
Would you consider godaddy’s ad “successful” considering the most of the high buzz was negative? Or is any press good press as the old adage would say?
Taco Bell’s “Viva Young” ad scored the highest in terms of positive sentiment tweets and increasing followers.
Check out the Superbowl Social Statistics infographic below and let us know which ad you expected to generate the most buzz!
How do attract a steady stream of new users on my site?
How do I go about creating the kind of content that will attract users?
How do I use podcasts and videos to attract users?
Whether you are a big business owner, a start-up or an owner of blog you are trying to get off the ground, consider Content Marketing. As a personal owner of the site Clean Cut Media and a lover small business marketing tactics, I wanted to share a bit about Content Marketing.
This article below will help explain what content marketing is and how it could be a great strategy to grow your user base. It will also give a little preview of a new content marketing summit that is conveniently all-online and very cheap to attend. Let’s dig in.
Good Content will attract the users you want:
Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth.
But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Did that stop them? Heck no!
Magnolia used content marketing to grow from a small audio store to an $87 million brand.
Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. Competition was fierce and they didn’t even have a marketing plan. So they hired a salesman (who knew a lot about educating prospects with great information) to develop a solid profitable marketing plan.
The plan was to give prospective buyers something to focus on other than price – content.
They created a series of stereo buyer’s guides, which offered educational content that answered prospects’ questions about buying audio equipment. These were distributed as newspaper inserts (remember there was no Internet at the time!).
But the guides were quarterly and Magnolia needed to nurture their audience by keeping the story alive throughout the year. So they invested in weekly distribution channels and different content formats. As resources grew, they scaled content velocity to achieve broader distribution and broadcast frequency.
Within 18 months, the small, out-of-the-way store was joined by a huge store in Seattle’s high-traffic University District, followed by two more stores and finally expanding to Washington, Oregon and California.
In 2000, the father-son business sold to Best Buy for $87 million! Today, there are over 350 Magnolia Home Theater Locations in Best Buy stores throughout the U.S.
Here’s a question for you. You have all the advantages of the Internet, right? What’s stopping you from growing your business?
Content marketing is simply creating and sharing information that solves buyers’ problems or makes their lives easier. The result is that you build a platform that draws in ideal customers, increases your exposure and achieves sales growth for your business.
Content Marketing Statistics
Want to know how successful B2B marketers are using content marketing?
91% of B2B marketers are now using content marketing
79% use content marketing for brand awareness, 74% for customer acquisition and 71% for lead generation
On average, B2B marketers are spending 33% of their marketing budgets on content marketing, which is up from 26% last year
54% plan to increase their content marketing spending in 2013
Large companies use an average of 18 content marketing tactics while small companies use an average of 11 tactics
These numbers demonstrate the huge investment marketers are making in content marketing.
Don’t you think you should invest a little to learn more about content marketing this coming year?
Are you interested in learning how to create awesome blogs, podcasts, video, webinars and other forms of content to keep customers focused on your brand?
Social Media Examiner’s Content Success Summit 2013
One of the biggest challenges marketers face is not knowing if their tactics are effective (according to Content Marketing Institute).
In response to this challenge, Social Media Examiner is bringing together 22 of the world’s leading content marketing experts to present at the first-annual online Content Success Summit 2013.
It’s an online conference spread over an entire month to meet your busy schedule.
This conference is designed to help you build your own platform, marketyour products and grow your business.
“Content is what makes social work, and it is at the core of all that we do here at Social Media Examiner,” says Michael Stelzner, CEO and founder of Social Media Examiner. “We have one of the largest business blogs in the world and a successful podcast. This summit is about teaching people how to do exactly what Social Media Examiner has always been doing.”
Why a Content Marketing Summit Conference?
Content Success Summit is the first virtual conference created to help marketers figure out exactly how to build their platform. By attending this conference you will:
See how successful content producers operate and how you can achieve similar results
Learn how to grow a loyal following via blogging, video, podcasting, email marketing and webinars
Discover how to sell your products and services using content
Gain a leg up on your competitors, helping you stand out
Pick up new content marketing strategies that will bring you more exposure
Designed to accommodate your schedule, the conference will be conveniently spread over a four-week period starting February 5, 2013.
You will receive recordings and transcripts of all live sessions. And because it is fully online, you can attend right from your home or office, thus eliminating long-distance travel expenses and hotel bills.
Content Marketing Presenters
Our first Content Success Summit features the most experienced leaders in the industry. Many of them have written a book about content marketing or are founders of successful businesses fueled by content. Among them are:
Joe Pulizzi – founder of Content Marketing Institute and co-author of Get Content Get Customers
Ann Handley – chief content officer of MarketingProfs and co-author of Content Rules
Michael Hyatt – chairman and CEO of Thomas Nelson Publishers and author of Platform: Get Noticed in a Noisy World
Michael Stelzner – founder of Social Media Examiner and author of Launch
Amy Porterfield – co-author ofFacebook Marketing All-in-One for Dummies
David Siteman Garland – founder of Rise to the Top and author of Smarter, Faster, Cheaper
Gini Dietrich – co-author of Marketing in the Round
Heidi Cohen – president of Riverside Marketing Strategies
Pat Flynn – founder of Smart Passive Income
Marcus Sheridan – founder of the popular blog, The Sales Lion
Mark Schaefer – author of Return on Influence
And many others!
Is This Content Conference Right for You?
Perhaps you’ve been focusing a lot on social media, but not much on content marketing. You’re wondering if you could learn something new that might be a game-changer for your business. Ask yourself the following:
Do I have a content marketing plan for 2013?
Are there some content tactics that I’m not aware of that could be useful for my business?
Could I use some advice to build my platform, market my products and grow my business using content?
If you answered ‘Yes’ to any of these questions, then sign up and learn from the leading content marketing authorities in the industry.
Content Marketing Seminars & Workshops Samples:
How to Create Social Videos that drive Traffic & Leads
5 Tips for Creating Epic Content that Breaks through the Noise
Turning your Passions into Profits: How to Create Quality Courses that Sell
How to Grow a Loyal Audience of Listeners
How to Create Compelling Content with Expert Interviews
How to Start and Grow a Successful Podcast Show
13 Insider Tips to Get Your Blog on Track to Succeed
Want to Save Money?
If you reserve your spot right now, you will save 50% ($300). Click here for details. Also there is a 100% Money Back Guarantee so there is no risk. Awesome. Very important.
Over to You. Are you interested in learning how to create a content platform that will successfully grow your business? Please share your thoughts and comments in the box below.