Superbowl Tweets: Game vs the Ads
Social media nerds and marketers! Some fun superbowl twitter statistics only someone like you would enjoy.
There were 20.9 million superbowl related tweets on superbowl sunday and a whopping 6.1 million of those tweets were about the ads rather than the game. GoDaddy’s ad led the way with 290,000 tweets, nearly 6x more than audi, but also had the distinction of having only 14% of those tweets being positive. Tide had the best responses with 86% positive sentiment. Godaddy was at 14%.
Would you consider godaddy’s ad “successful” considering the most of the high buzz was negative? Or is any press good press as the old adage would say?
Taco Bell’s “Viva Young” ad scored the highest in terms of positive sentiment tweets and increasing followers.
Check out the Superbowl Social Statistics infographic below and let us know which ad you expected to generate the most buzz!
The Superbowl Social Statistics
Or might as well “tweet” it to @cleancutmedia!