Apple’s newest ad for their ipod games was a little different, in a good way. Their agency, TBWA/Media Arts Lab, created an ad on Yahoo where the actions of the Iphone impacts all the different elements on the Yahoo page.
You thought that was clever? Check out this Nintendo Wii Wario Land Game Ad.. At first as you watch everything seems typical. Just another youtube video of a new game. But just be patience and see what happens. You won’t regret it. You’ll think that what they did was quite clever.
I have also in the past posted a couple creative banner advertisements apple did on the new york times. Below are two more examples of good integration with the new york times website.